Commercial Diplomacy for Challenging Times
The world’s only training guide for commercial diplomats explains how to promote trade and investment abroad – while setting priorities for markets, industries and clients.
Use this guide if you are: diplomats and trade representatives from ministries of foreign affairs or commerce; part of trade and investment promotion organizations, business associations or chambers of commerce; managers or instructors of training schools for diplomats.
Commercial Diplomacy for Challenging Times
The world’s only training guide for commercial diplomats explains how to promote trade and investment abroad – while setting priorities for markets, industries and clients. Use this guide if you are: diplomats and trade representatives from ministries of foreign affairs or commerce; part of trade and investment promotion organizations, business associations or chambers of commerce; managers or instructors of training schools for diplomats.
In a rapidly changing trade landscape, actors in the diplomatic, trade and investment arenas need skills to drive economic growth, business success and new partnerships.
This new, practical e-publication helps meet those needs. It’s designed in three parts: to understand the trade landscape, deliver excellent services and manage professional and personal challenges. It shares real-life stories through the characters of Asha and Martin, contains useful checklists and key points, and features a new COVID-19 commentary.
It forms part of an integrated offer, alongside an online course from the SME Trade Academy; workshop modules to deliver customized training to groups; and a book, available in English, French, Spanish and Arabic. The offerings are part of a long tradition – the International Trade Centre issued its first guide for trade representatives in 1973.
Our aim is to build trade routes to sustainable and inclusive development. This involves helping governments, institutions and businesses build strong regional and global networks. This new e-publication delivers part of that promise.
Pamela Coke-Hamilton Executive Director International Trade Centre
In a rapidly changing trade landscape, actors in the diplomatic, trade and investment arenas need to be better equipped with innovative skills to drive economic growth, business success and new partnerships. The ITC’s guide for trade representatives, first issued in 1973, remains a unique international reference, offering insight into the valuable role of national commercial diplomacy.
It is designed to be practical, with checklists and real-life examples. The guide forms part of our integrated offer, alongside an online course from our SME Trade Academy, and workshop modules to deliver customized training to groups.
Our aim is to build trade routes to sustainable and inclusive development. This involves helping governments, institutions and businesses to build more effective regional and global networks. This guide delivers part of that promise.
Pamela Coke-Hamilton Executive Director International Trade Centre
Content Hub
We invite you to share the challenges and successes of Asha and Martin, commercial diplomats from different countries, posted to different regions. Their stories throughout this guide help future diplomats to imagine life in the field, and illustrate many concepts and tools.
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