PREPARING YOUR EPUB

Questionnaire: What Is Your ePub About?

This questionnaire confirms you have gathered everything you need to start creating your ePub. It allows a virtual team to have a shared vision when bringing a project to life.


OVERVIEW

(FOR CONTENT OWNERS)

TITLE

A short title allows for more effective design and promotion.

STANDFIRST

In one or two sentences, provide a summary of your ePub, using the 5 Ws approach (who, what, why, where, when). This serves as the elevator pitch and guides the content structure. It is similar to a PDF publication blurb, but shorter.

KEY MESSAGES

Please detail 1-3 bullet points.

USEFULNESS

Please list 1-3 points.

Use the SMART method to set goals for the ePub and measure its success: SPECIFIC - consider the 5 Ws when setting ePub goals (who, what, why, when and where) MEASURABLE - some figures or metrics that you'll use to assess your ePub ACHIEVABLE - consider available financial resources, skill sets, political will REALISTIC - are you likely to achieve the goals of your ePub? TIMELY - is your ePub linked to pertinent national, regional or global news; anniversaries; major events.

METRICS

This guides creation, promotion, and tracking. KPIs can range from page visits to form submissions. Maybe you are more interested in a specific average reading time, for example. Several metrics can be obtained using Google Analytics and other data recollection software.

TARGET AUDIENCE

This affects the tone of voice for copy and visuals, so that you create an ePub that’s tailored to your audience. Try to visualise the country, region, gender, age, profession or education level of the readers you have in mind.

STRATEGIC ALLIES

Will it be big institutional partners like the Rainforest Alliance? A major donor? UN New York? The NYT? The stronger and more realistic your delivery channels are, the more you are likely to reach your audience. Design your ePub so that they are motivated to promote it.

COMPETITORS

Provide links. This gives the production team a sense of how your rivals present their work and the tools needed to design a solution that differentiates you from the competition.


CONTENT AND VISUALS

(FOR CONTENT OWNERS)

CONTENT STRATEGY

Q: Are you preparing the content for this ePub from scratch or is there a printed version of this content that could be used as a reference?

CONTENT STRATEGY (cont’d)

If you've chosen option B, is it of help to: ● Develop a navigation concept? ● Shorten titles? ● Develop standfirsts that are relevant for an ePublication? ● Develop new text/visuals/animations to support the ePub’s concept? ● Conduct proofing? Which parts of the publication are most important? Do you have a storyline in mind to convey this? Content strategy is a vital part of the project as it enables you to tell a compelling story digitally. This milestone must be completed before any design work can take place.

LANGUAGES

This influences the length of the ePub, whether translation services are required and will have a direct impact on the time required to create the ePub.

CONTENT ASSETS

● Word Documents or Print PDFs ● InDesign Packages ● Videos ● Photos ● Links to related products (translations, spin-offs, marketing flyers) ● Press releases or other publicity materials ● Graphs and Animations (ideally submit the open/source files) ● Storyline ideas

Name each file (asset), gather them in one folder and share it before the project starts. This will influence the time and resources your team will need to allocate for your project.

VISUAL REFERENCES

Share similar projects, colours and/or any other type of visual reference that you think will be of benefit during the design phase.


OPERATIONS

(FOR CONTENT OWNERS)

SCHEDULE/TIMELINE

Give as much notice as possible for each person in the chain to allocate the required resources to meet your go-live date.


TECHNICAL

(FOR ITC WEB TEAM)

FINAL PLATFORM

EMBEDDED CONTENT conforms to the dimensions of the page where it will be placed. The ITC Web team must provide dimensions to designers. STANDALONE experiences load faster and are easier to correct. They exist outside ITC’s website.

ADDITIONAL INFO

CONTACT

The International Trade Centre is the joint agency of the World Trade Organization and the United Nations.

NEXT PAGE

Best Practice