A BRIEF INTRODUCTION TO EPUBS
Which Is Best Suited To Your Project: ePub Or PDF?
You present your story differently in these two formats. Therefore, you source material, organise it and write differently for each medium.
Comparing a PDF to an ePub: Factors to consider
Strongest on the cover and in the outline. Text predominates.
Reinforced by tone, storytellers and graphics. Few read the entire document from beginning to end.
Strongest in interactive areas: animated maps, data, videos, illustrations or photos. Text is shorter in length and provided in short to medium pieces to facilitate online promotion.
Scrolling A4 pages, or clicking links in an interactive document.
Emphasis on cover, blurb, summary, chapter titles and subtitles.
Scrolling downwards or sideways. Interactivity is increased by features such as pop-ups and animated graphics, videos or photo galleries, filling in forms and playing quizzes, among others.
Non-Text Media (Sound, Video, GIF)
Optional. The trend has been in favour of heavier design and infographics.
Sound, video, animated graphics and photos are essential media, not add-ons.
Internet Access and Culture
Many audiences use a combination of PDF and print: academic researchers, diplomatic negotiators and those based in areas with weak Internet access, for example.
Developed country readers consuming marketing materials, social advocacy campaigns or journalistic reporting are a good target audience.
The following article provides more detail on the importance of visual content when trying to obtain your online readers’ attention:
For an overview of the diverse characteristics of ePubs, please explore the following examples:
The International Trade Centre is the joint agency of the World Trade Organization and the United Nations.
Content Creation Considerations