Combined global certified area
minimum of 353,445 hectares, global share of 6.8%; assuming no double certification:
maximum of 615,512 hectares, global share of 11.9%
Minimum certified area growth
Largest certified area
GLOBALG.A.P., 322,817 hectares,
global share of 6.2%
2015-2019, Rainforest Alliance, +69.9%, 186,363 hectares total;
2018-2019, Fairtrade, +14%, 46,887 hectares total
EUROPE AND NORTH AMERICA LEAD CONSUMPTION
In 2020, 10%+ of all bananas consumed in Europe and North America were certified organic1
In the first quarter of 2021, US organic sales outperformed conventional2
A third of all bananas sold in the UK are Fairtrade-certified3
US Fairtrade sales have grown by 30% since 20194
But farm prices remain low
This is due to increasing market shares of buyers/retailers and competition in the industry, and has severely impacted producers’ wages in developing countries. Standards such as Fairtrade are working to implement living wages and incomes for farmers and workers5,6,7. Advertising these efforts may encourage consumers to purchase certified bananas8.
Crucial next steps to boost consumption include
Boosting consumption through collaboration between value chain actors, from importers to end-consumers and retailers
Promoting sustainable consumption in major producing countries (India, China and Brazil)
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