Coffee
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STANDARDS
Combined global certified area
minimum of 1.8 million hectares, global share of 16.1%; assuming no double certification: maximum of 3.8 million hectares, global share of 34.5%
Minimum certified area growth
2015-2019, -31.5%;
2018-2019, -18.5%
Largest certified area
Fairtrade International, 1 million hectares,
global share of 9%
Highest growth
2015-2019, UTZ, +31.2%, 720,250 hectares total;
2018-2019, Fairtrade, +4.1%, 1 million hectares total
The market is growing, despite the pandemic
Consumption of certified coffee increased in high-income countries1.
In the US, 43% of coffee drinkers said that “ethical, environmentally friendly or socially responsible coffee options would influence their product choice”2
In Europe, retailers such as Lidl, Aldi and Sainsbury’s have boosted sales by developing private-label brands linked to Rainforest Alliance/UTZ and organic standards3
But there is an imbalance between supply and demand (as not all certified coffee is sold as such)
Smallholder coffee growers continue experiencing greater rates of poverty due to falling incomes, higher production costs and supply chain disruptions in 2020 limiting their investments in sustainable production and climate resilience4.
A crucial next step to boost consumption:
Develop key markets in the fast-growing Russian, Chinese and Indonesian markets5
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