Cotton
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STANDARDS
Combined global certified area
minimum of 6.5 million hectares, global share of 16.8%; assuming no double certification: maximum of 7.1 million hectares, global share of 18.1%
Minimum certified area growth
2015-2019, +99.9%;
2018-2019, +11.2%
Largest certified area
BCI, 4.9 million hectares,
global share of 12.6%
Highest growth
2015-2019, BCI, +113.1%;
2018-2019, BCI, 18.3%
Younger generations will shape the market
Young shoppers in Asia, North America and Europe are seeking out sustainable brands and are willing to pay more for environmentally friendly fashion.1
The pandemic has also caused brands and retailers to focus on sustainability, with initiatives including:
Committing to source more certified cotton by 2025 2,3
Implementing traceability systems to trace the product back to origin and verify product environmental and social performance4
Encouraging consumers to buy more eco-friendly products
Pushing manufacturers to use sustainable cotton5
A crucial next step to boost sustainable consumption:
Promote sustainable cotton production and consumption in China, the largest textile and apparel producer and consumer and encourage apparel brands and retailers to source more sustainable cotton
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