Combined global certified area

minimum of 6.5 million hectares, global share of 16.8%; assuming no double certification: maximum of 7.1 million hectares, global share of 18.1%

Minimum certified area growth

2015-2019, +99.9%;

2018-2019, +11.2%

Largest certified area

BCI, 4.9 million hectares,

global share of 12.6%

Highest growth

2015-2019, BCI, +113.1%;

2018-2019, BCI, 18.3%

Younger generations will shape the market

Young shoppers in Asia, North America and Europe are seeking out sustainable brands and are willing to pay more for environmentally friendly fashion.1

The pandemic has also caused brands and retailers to focus on sustainability, with initiatives including:

Committing to source more certified cotton by 2025 2,3

Implementing traceability systems to trace the product back to origin and verify product environmental and social performance4

Encouraging consumers to buy more eco-friendly products

Pushing manufacturers to use sustainable cotton5

A crucial next step to boost sustainable consumption:

Promote sustainable cotton production and consumption in China, the largest textile and apparel producer and consumer and encourage apparel brands and retailers to source more sustainable cotton




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