New Trade Routes - Case Studies

Strategic re-globalization

As the world responds to the economic shocks of the past four years, some talk of an end to globalization. Rather, trade flows and supply chains are reorganizing as they react to shocks from climate and conflict. The world is experiencing strategic re-globalization as nations and businesses prioritize stability and sustainability. In our globally connected marketplace, this has an impact on many small businesses.

Buyers seek alternate routes in times of uncertainty. Climate change awareness is accelerating green consumer trends, public policies and investments. The use of digital tools during the pandemic has also accelerated change, and artificial intelligence is pushing the frontiers of what is possible for small businesses.

Small businesses in trade

Today’s paths to diversify trade require flexibility, networking and unusual partnerships. Against this backdrop, entrepreneurs are forging unconventional trade connections.

These case studies feature transformative businesses which are serving communities and driving development while exploring new organic, digital and green trade avenues.

Case study:

Organic products

Meet consumer needs while supporting local communities

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Case study:

Digital services

Landlocked, not mindlocked: Digital brings flexibility

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Case study:

Green energy

Investing in quality improves climate resilience

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