China Council for the Promotion of International Trade (CCPIT)
TRUSTED TRADERS ONLINE
‘Credit lays the foundation stone of business. The Trusted Traders Online Initiative was launched by CCPIT to better connect business communities, highlight creditworthy SMEs, enhance mutual exchanges and help forge new trade opportunities. We hope to work together with TPOs worldwide to pilot new trade promotion models and to contribute to global economic prosperity.’
Gao Yan Chairperson
WHAT THE JUDGES SAY
‘Useful, innovative way to build trust with buyers and third parties outside China.’
‘Well-documented delivery.’
‘Standardized, structured, pre-defined evaluation indicator.’
This initiative showcases creditworthy SMEs on a trustworthy platform. It also provides trade opportunities and export profiles. This helps exporters show their credibility to potential buyers and other parties outside of China.
To develop the platform, CCPIT carried out a national survey of SMEs in 2018, focusing on service requirements for exporters and importers. The survey netted 7,459 responses. CCPIT also visited 20 SME headquarters.
Launched in May 2019, the platform:
- Provides standardized credit assessment;
- Offers enterprise profiles, with company information, product data and displays;
- Answers business queries;
- Provides brand support;
- Identifies trade opportunities.
The platform confirms that an SME is running a reliable business, which reinforces credibility and boosts confidence to contract with it. It also helps forge new global trade links, creating higher contracting possibilities and lowering marketing costs.
BREAKING DOWN INFORMATION BARRIERS
Available in Chinese and English, Trusted Traders Online provides information on 300,000 importers and exporters. All information comes from official records or is reported by the trader and manually checked. This enables SMEs to break down information barriers with reliable data.
Results include:
- Trustworthiness. Traders are encouraged to operate in good faith, abide by their promises, value product quality and care for their brand image.
- Breaking down credit-based information barriers. This gives companies confidence to contract with the SME and helps to forge new global trading links.
- Exploring new ways for trade promotion organizations to serve the business community. This could pave the way for TPOs to pilot new trade service models.
STANDARDIZED CREDIT ASSESSMENT
CCPIT’s standardized credit assessment rating is based on:
- the overall condition of the enterprise;
- performance ability;
- debt repayment risk;
- compliance risk;
- operational/management risk.
MEASURING SUCCESS
As of December 2019, 333 Chinese SMEs had submitted credit assessment applications. CCPIT has also established mutual recognition cooperation mechanisms with the Egyptian Credit and Risk Association, the Federation of Chambers of Commerce and Industry of Sri Lanka, and the Portuguese-Chinese Chamber of Commerce and Industry.
‘Customers trust our company more quickly, thus greatly cutting our communication costs.’
Andy Sun Project Director, Yekalon Industry
‘With the help of credit certification from CCPIT, we obtained a bank loan of 3 million RMB.’
Selina Xie Executive Vice President, Happy Motion Network Technology
CCPIT
CONTACT
Yan Yun Director General, Commercial Certification Center
ADDRESS 1 Fuxingmenwai Street Beijing 100861 China
WEBSITE trustrader.ccpit.org
MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)
MYEXPORT – REAL-TIME, ONLINE MARKET INTELLIGENCE
‘MyExport has become even more relevant in the time of the pandemic. Malaysians have been hit hard as they are not able to travel overseas to attend trade fairs or conduct face-to-face meetings with potential customers. MyExport gives them access to trade leads from foreign importers compiled by our 46 offices worldwide.’
Datuk Wan Latiff Wan Musa Chief Executive Officer, MATRADE
WHAT THE JUDGES SAY
‘Hugely impressive number of features, appealing interface.’
‘Directly addresses exporters’ needs – streamlines market information from trade representatives.’
‘Monitoring focuses on use and satisfaction rate, and is well documented.’
MATRADE is constantly seeking ways to better connect exporters to markets and support its commercial diplomats around the world who work with exporters. This service helps MATRADE respond quickly to current and changing global market situations and better advise the business community.
DELIVERING REAL-TIME TRADE INFORMATION
The trade information platform includes:
- Alerts: market conditions, trends, policies, regulations and opportunities;
- Product market studies: prospects, standards, distribution, potential buyers;
- Leads: from foreign importers;
- Market information: specific products and markets, tender notices, exporter profiles, trade promotion seminar announcements and summaries, online publications.
- Export Readiness Assessment: an online tool to help companies assess themselves about export resources, marketing methods, management commitment, and product or service potential.
The content-rich, accessible resource was developed in-house and is continuously updated. This allows MATRADE to add new features, such as enabling exporters to check their event participation status. MATRADE is considering expansion to include success stories, more trade and industry reports, and video content, based on feedback from users.
Malaysian exporters now have a single channel to access information 24/7 through their desktops or mobile phones. On average, the platform distributes 1,000 items of trade information annually to more than 15,000 subscribers. In 2019, it also disseminated 4,157 trade leads and 880 market alerts.
MyExport has benefited exporters by saving them time accessing information and by reducing the need to buy costly commercial market reports. The platform has also helped MATRADE work with foreign companies to source suppliers of Malaysian products and services. It is used in more than 40 locations in major commercial cities and five national branches.
MEASURING SUCCESS
MATRADE measures the relevance and usefulness of the platform using Google Analytics. Indicators include the number of MyExport subscribers and total login information for the month and the year, as well as the page views for each of the services offered.
‘I find the market and trade information in MyExport very useful. The trade leads have generated business for my company, and I’m very happy with this online service provided by MATRADE.’
M. Loganathan Managing Director, Metal Dot Engineering, Sdn Bhd
MATRADE
CONTACT Datuk Wan Latiff Wan Musa Chief Executive Officer
ADDRESS Menara MATRADE Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur, Malaysia
WEBSITE www.matrade.gov.my
